14: Sold for $42 Million Sending Emails with Dean Levitt
Did you know that email marketing is still the most effective way to grow your business?
In this episode I pick the brains of Dean Levitt, ex Co-Founder of Mad Mimi. An email marketing platform that was acquired by Go Daddy for … wait for it … $42 million! Dean has now launched Teacup Analytics, which provides powerful tools that helps you gain clarity with your Google Analytics Data.
What you will learn:
- Why giving away things for free will help you earn more money
- How to grow your business with no marketing
- Why email marketing is still the most effective form of marketing
- The easiest way to stay out of the dreaded spam box
- Why you should NEVER buy an email list
- Why your email list is your most valuable asset
- How to get more people to open your emails
- How to get the highest click through rates
- How many links should you have in an email
- Why you should offer only one option as opposed to many
- How often should you send out emails
- Why Email is way more powerful than Social Media
- How to understand your website audience using Google Analytics
- Why it’s absolutely crucial to get legal advice when starting a business
- Should you focus on an exit strategy
Interesting highlights:
- Dean grew up on a farm in a place I can’t pronounce!
- Dean spent 3 years living in Hawaii
- Dean started his business out of a coffee shop
- Dean’s company reached his first $5 million without spending any money on marketing
- Find out what Dean did the day after he sold his company for $42 Million!
Dean’s #1 practical advice:
Resources & Links:
Get in touch with Dean: Dean@teacupanalytics.com
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